Patient-Focused Cancer Center Website Refresh
For NYU Langone's Perlmutter Cancer Center, it was our goal to make it easy for patients and caregivers to find the information they need, even during times of physical and emotional stress, and to convey the expert care and emotional support that Perlmutter is known for. As a result of our efforts, we developed a refreshed look and feel, which elevated the brand, engaged potential patients, and provided a well-organized library of useful reference materials.
In order to create a new online experience for NYU Langone's Perlmutter Cancer Center, we conducted extensive research that included reviewing the industry landscape, interviewing clinical and administrative staff, observing hospital operations, and speaking with cancer patients and caregivers.
We also aligned our approach with the leadership of NYU Langone and Perlmutter Cancer Center. Our design process included creating a production-ready design system and spending two weeks on-site to capture original photography and video footage. We worked closely with clinicians and researchers to create portrait and in situ photography throughout the hospital.
Services: UI / UX
Partner: Accenture
Client: NYU Langone