Launching a Startup in Healthcare Cybersecurity
Our team partnered with Tausight, a cybersecurity startup, to design a comprehensive digital product solution with the aim of helping hospitals effectively secure and protect sensitive patient data. Our solution presented complex system activity in an actionable and automated format, making it easy for hospitals to understand and manage their data. We also created a comprehensive brand and identity system for Tausight, positioning the company as a unique and recognizable player in the cybersecurity and healthcare industries.
Our goal was to design and develop a product that could help hospitals automate their workflows for managing the security of sensitive data within their systems. We consulted with healthcare IT experts to create a product that could be seamlessly integrated into hospitals' existing operations, replacing other products in their security stack and improving their overall security posture.
To ensure the product was extensible and flexible, we used a modular framework and component library, along with defined interaction patterns. This allowed the product to be customized and adapted to meet the specific needs of each hospital.
Our work on Tausight's brand identity effectively conveys the company's unique mission and values through a combination of functional and humanist design elements. The choice of typefaces, icons, color palettes, and photography all work together to convey Tausight's sophisticated expertise in both the information systems and healthcare industries. A brand system was provided to effectively support marketing efforts across various channels, including digital media, editorial content, and industry events. The end result is a cohesive and impactful brand identity that effectively represents Tausight's unique position in the market.
Services: Brand / UX / UI / Data Design
Client: Tausight